In total, the deodorant industry produces over 15 million pounds of plastic waste each year. Enough to fill over 200 Boeing 747s with disposable plastic. Plastic use in the cosmetic and beauty industries are a major problem.
Currently, the overwhelming majority of deodorants use off the shelf, plastic packaging that cannot be recycled. They are made from 6+ plastic resins that would have to be meticulously disassembled by the user after use in order to be recycled (and even then, only one or two parts would be eligible for recycling). This is a problem across the entire beauty & personal care industry, and the plastic waste from deodorant is no exception.
We wanted something better – something that wasted less, used better ingredients, and offered something more sustainable. So we made it.
We developed the world’s first refillable deodorant to help reduce the beauty & personal care industry’s reliance on single-use plastic. Our Refills pack the same amount of Antiperspirant or Deodorant product as pharmacy brands, but we use 61% less plastic per unit – equivalent to approximately 50 plastic straws of plastic waste. That means that if you use Helmm for one year, you will reduce your plastic footprint by over 400 plastic straws, or 150 grams.
Did we mention our Refills are also recyclable? No disassembly required.
So, even though we strongly recommend all of our consumers to recycle their refills after use, we know we can’t control what everyone does, and even if you aren’t recycling (shame on you…), you are still reducing your plastic waste by a significant margin when using Helmm. To date, our customers have reduced over 100,000 pounds of plastic waste, and we’re not stopping there.
Help us reduce the single-use plastic waste ending up in our oceans, landfills, and ecosystems today. Educate your friends, tell your families about the problem at hand. We are currently on pace to have more pounds of plastic than fish in our oceans by 2050. That’s not okay with us. Help us reduce the amount of plastic in cosmetic and beauty products. Join us at www.helmm.com and #TakeTheHelmm.